Overview
What is Yoast?
Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO…
TrustRadius Insights
Best Plugin For WordPress SEO Optimization
Best Plugin For WordPress SEO
Yoast do not deliver to its promise
SEO is not magic, anyone can do it with Yoast SEO plugin
GREAT!...if you have the time
YoastSEO does all of the Heavy Lifting for you
Yoast does SEO for Wordpress better than anyone else
Best SEO Plugin for Wordpress
Yoast's plugins make simple optimization simple
A plugin that quickly optimizes WordPress sites for the search engines and social medias
Yoast Wordpress SEO Plugins - the goto SEO plugin for Wordpress sites
Your personal SEO expert less for hundred bucks
It's Okay
Must-have SEO plugin for bloggers and freelancers
Awards
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Popular Features
- Integration with web analytics tools (42)9.797%
- Site recommendations (42)9.696%
- Keyword analysis (49)9.696%
- Page grader (53)9.292%
Reviewer Pros & Cons
Pricing
Premium
$99.00
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Quick Demo Yoast
Demo Toko Online Anisa Bags (beserta Yoast SEO)
Demo: Instalación de Yoast SEO y uso
#DEMO Instalação Plugin Yoast SEO PREMIUM
Facebook Yoast Demo
Video SEO for WordPress by Yoast demo
Features
SEO
Core features related to search engine optimization
- 9.6Keyword analysis(49) Ratings
The tool analyzes the content of your site to help discover the right keywords.
- 7.4Backlink management(32) Ratings
The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.
- 5.6SERP ranking tracking(18) Ratings
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
- 9.2Page grader(53) Ratings
The tool scores each page of your website for SEO.
- 6.8Competitive analysis(23) Ratings
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
- 7Site audit / diagnostics(40) Ratings
The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.
- 9.6Site recommendations(42) Ratings
The tool recommends site structure improvements and other tasks to help with SEO.
- 2.4Task management(21) Ratings
Users can track and manage the tasks associated with SEO.
SEO Channels
Features related to optimizing your website for specific channels
- 9.7Local SEO(39) Ratings
The tool helps optimize your website for local searches.
- 8.5Social SEO(40) Ratings
The tool tracks social mentions and backlinks and their impact on SEO.
- 8.3Mobile SEO(40) Ratings
The tool helps optimize your website for searches done on mobile devices.
- 4.8Global SEO(33) Ratings
The tool integrates with non-U.S.-based search engines and works in multiple languages.
SEO Platform & Account Management
Features related to scalability and integration of the SEO platform
- 8.3Multi-domain support(19) Ratings
For SEO agencies, the tool allows users to track multiple domains in one instance.
- 9.7Integration with web analytics tools(42) Ratings
The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).
Product Details
- About
- Tech Details
- FAQs
What is Yoast?
- Include everything needed to start ranking in search engines
- Automatically take care of all of a site’s technical SEO
- Provide access to 6 free academy courses
Yoast Video
Yoast Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(304)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Yoast, the WordPress SEO plugin, has been widely used by various individuals and organizations to optimize their websites and improve search engine visibility. Users have found Yoast to be particularly valuable for on-page SEO optimization, providing a comprehensive checklist for elements such as metadata, URLs, headers, and more. The plugin's red-yellow-green light icon serves as a visual indicator of how well optimized a page is, allowing users to stay on top of their optimization efforts.
Freelancers, small business owners, and marketing professionals have relied on Yoast to boost their online presence and attract potential customers. Additionally, Yoast has played a crucial role in helping bloggers optimize their pages for better rankings. The user-friendly interface and real-time suggestions provided by Yoast make it accessible to both non-expert users and SEO novices who are looking to optimize their own content. From optimizing blog posts and images to managing URLs and interlinking suggestions, Yoast offers a range of features that simplify the process of search engine optimization.
Furthermore, organizations and agencies have leveraged Yoast to set up SEO for each page or article on their websites, providing oversight of writers' SEO tasks. The structured markup capability of Yoast has proven invaluable in ensuring that pages meet SEO standards and comply with industry regulations. With its extensive training resources and comprehensive plugin options, Yoast has become the go-to tool for WordPress users looking to maximize their SEO efforts.
Overall, Yoast has proved indispensable in optimizing WordPress websites for search engines, attracting organic traffic, meeting deadlines, and maintaining structured content. By offering practical recommendations and insights into keyword density, readability scores, and meta data optimization, Yoast delivers valuable assistance in driving qualified traffic to websites.
Seamless integration: Users have praised Yoast for its seamless integration into the WordPress platform, eliminating the need to switch between different pages or platforms for optimization. This convenience has been highly appreciated by numerous reviewers.
Real-time tips: Many users have found Yoast's real-time tips to be invaluable. The ability to receive immediate feedback and guidance on optimizing their pages or posts through live scans of page templates, links, and copy has been highly valued by a significant number of reviewers.
Training resources: Yoast's training resources have received great praise from users. These resources are considered helpful in making the complex topic of SEO easy to understand and implement. They enable users to improve their knowledge of SEO effectively, as mentioned by multiple reviewers.
Unhelpful customer support: Some users have expressed frustration with the customer support provided by Yoast, stating that it has been unhelpful and lacking. This issue has been mentioned multiple times in user reviews.
Confusing user interface: The software's user interface has been criticized for being confusing and overwhelming. Users have found it difficult to navigate and complete tasks efficiently, leading them to believe that the software is not user-friendly.
Lack of comprehensive SEO insights: Users have expressed a desire for more comprehensive SEO insights and tools beyond just on-page optimization. They feel that the current features are lacking in providing competitive analysis and tracking SERP performance.
Users have provided several recommendations for Yoast based on their experiences with the product. The three most common recommendations are:
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Start with the free version: Users recommend starting with the free version of Yoast as it provides a range of useful features for optimizing website SEO. It is helpful for improving search engine rankings and increasing website traffic.
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Use for WordPress websites: Yoast is highly recommended for WordPress websites, as it offers specific plugins and tools tailored to this platform. Users find Yoast beneficial in expanding their understanding of SEO marketing and improving blog SEO, ultimately helping to boost website ranking in search engine results.
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Automate and save time: Users appreciate how Yoast automates various on-page metadata-related tasks, saving them valuable time. It is effective for day-to-day SEO activities and provides a helpful guide for implementing SEO improvements. By using Yoast, users can ensure proper optimization of content and keep up with changing SEO trends.
It's important to note that while many users recommend Yoast as a top SEO plugin for WordPress websites, some caution that it may not be the only tool needed for comprehensive SEO optimization. Additionally, some users express satisfaction with the free version and suggest that the premium version may not be necessary.
Attribute Ratings
Reviews
(1-25 of 38)In this race there are two competitors, Yoast is 1st
- good insights
- reliable information
- trusted by many
- Better tier plan
Best Plugin For WordPress SEO Optimization
- On Page Optimization
- Help to rank on SERP
- Best Plugin to add meta tags
- I think they have to add more schrma.org features so that use can target specific page for schema
Best Plugin For WordPress SEO
- On Page Optimization
- Allow to setup bulk meta tags
- Yes, I have one major concern with Yoast Seo, I see that if I didn't update the plugin for a long time then it has created a breach and allowed bots to publish the bots website. I request the team please work on it.
GREAT!...if you have the time
- Easy to use
- Understandable
- Time saver
- Phrasing suggestions
- Competitor Comparison
- Tutorials/Lessons
Best SEO Plugin for Wordpress
- Better Ranking in the Search Result
- Target a particular keywords
- Target related keywords
- Add meta description
- Although this tool is user friendly, i think there is scope of improving the color combination and visual outlook.
Yoast's plugins make simple optimization simple
- Metadata optimization
- Optimizing for social sharing
- Keyword optimization analysis
- Could work better with Divi
- Implementing automated internal linking would be nice
- Easier to export/import from old websites and plugins
A plugin that quickly optimizes WordPress sites for the search engines and social medias
- Optimize any post, page, or product with the best keywords
- Get previews of sharing on social media and search engine result
- Gives SEO and readability score and ways to improve
- Generates clean XML sitemap
- $199 for an annual subscription is quite expensive in the WordPress ecosystem
- The plugins can integrate features to add rich snippets
- The suggestions shown by the plugins are not applicable all the time
- It's incredibly easy to create a well-optimized post for search engines and readers by showing you tips and how to improve your content in terms of keywords, focus keywords, readability, accessibility and length.
- Yoast Wordpress SEO Plugins automatically checks for spammy links that could harm the reputation of your site because it looks through the text on all posts as well as any media files you include on your site
- It can check if all are images are labeled with both alt and title tags or which provides the reader with more details about what's going on in an image which is especially helpful for users who don't use sight reading software (a.k.a totally)
- It seems noticeably slower than other plugins.
- Yoast Wordpress SEO Plugins imposes a penalty on sites for not having social shares, regardless of the size or fame of the site.
- It really needs automatic boilerplate generation, so you don't have to manually include basic tags like title and description.
It's Okay
- Creates a redirect when I change permalinks, something most other redirect plugins don’t do.
- It gives internal link suggestions.
- The internal link suggested aren't always great suggestions.
- I don’t need the content insights feature telling me what words I use most on a page.
Must-have SEO plugin for bloggers and freelancers
- Keyword optimization.
- Quick indexing.
- Expensive.
- Social media previews are limited.
Yoast Wordpress SEO Plugins for your website
- Easy to use
- Reasonable price
- Flexibility
- More choices
A must-have plugin for companies of all sizes
- Content assistance - Focus keyword reports, content insights, and Yoast's active content checker have been incredibly helpful as we continue to produce new content and refresh old content.
- Redirect manager and technical configuration - An organized and regularly-updated site structure is crucial for ensuring an effective behavior flow throughout our website and educational portal. Yoast helped us avoid crawler confusion by updating our link structure and removing orphan links, deleted pages, and content pages that had been moved and/or consolidated.
- Conflicts with other plugins - Occasionally, Yoast is the number one enemy of site optimization plugins and has caused the site to crash a small handful of times when updates are mismatched. It's also fairly resource-heavy, which can present some issues for developers/admins looking for a lean Wordpress install.
Yoast SEO Best Plugin for Keyphrase Optimization
- The Yoast WordPress SEO Plugins Score is beneficial for optimizing key phrases and content.
- Yoast WordPress SEO Plugins Analysis and ranking provides expert direction for optimization.
- Import of previous SEO plugin keywords did work as expected.
- The Yoast Readability highlighting feature does not always work due to specific plugin conflicts.
A must-have for every WordPress website
- Useful readability checker with feedback.
- User-friendly interface for editing meta data.
- Readability checker could get more specific (like Grammarly).
- It's hard to understand the difference between premium plugin offerings (like Yoast SEO Premium versus the WooCommerce SEO plugin).
Easy breezy page editor
- It is extremely easy to use. You don't have to be an SEO expert to make improvements to your site.
- There are multiple price levels of service. This makes it affordable for businesses.
- Yoast WordPress SEO plugin doesn't take formatting into consideration. The plugin often suggests that I don't have enough transition words in my text. With multiple paragraphs, text divided into columns taking that suggestion would read strangely.
Best overall WordPress SEO plugin
- Evaluate the SEO score of any given page's content.
- Makes it simple to manage the title and description for a page (what shows up on Google search results).
- Boils down complicated topics such as canonical URLs for non-technical users.
- Easy explanations for any and all options, including why to use or not use an option.
- Some default options are the opposite of what is considered a "best practice".
- The differences between the free tier and the pro tier are explained, but for non-technical users, it still isn't always clear.
Yoast is the Toast of SEO Plugins
- Great for editing meta tags.
- Helpful with content optimization.
- Great for backend SEO.
- Readability tab is sometimes misleading.
- Can't always trust results from a focus keyword.
- Requires a strong SEO mindset so that you don't just trust the algorithm.
Yoast SEO improves our score - that's what I've been waiting for!
- Shows a beautiful snippet preview of how this page would be seen on Google search engine - You can easily edit the snippet.
- Simple color codes for SEO analysis - Red means we need to fix it, orange is a warning, green is ok. Very easy!
- SEO total score is displayed on the Post/Page overview screen, so you don't need to open every post to check the score
- Keyword suggestions based on article I'm writing would be nice to have.
- Some scores are red but it really doesn't apply to a particular post/product, etc. Eg. when you only have a video in a post there is a lot of red scores. It would be nice to be able to turn individual scores off.
The SEO Plugin for Beginners
- Free plan: for startups not yet ready to invest in an SEO tool, Yoast provides a free option with plenty of useful features.
- Insights and analytics: Yoast provides a useful comprehensive analysis with the use of meta descriptions, keywords, and post length.
- It's useful in helping to customize the text snippets when blog posts are shared from the website to Facebook and LinkedIn.
- Lack of useful tutorials and tips on how to improve scores.
- We've found that it frequently marks down scores due to passive voice assumptions, even though you might not have spoken with a passive voice.
- I've found that at times it can slow down my site.
- For it to truly help with SEO, you’ll need the advanced premium features.
For those that truly want to improve the visibility of their website in search engines, I would suggest an investment in the premium plan, as it offers plenty of integrations and features.
For those who create and embed video content on their website, the premium feature is a must, as you can SEO your videos with advanced add-ons with Yoast.
Yoast is THE tool for SEO
- It has a user-friendly interface.
- Directions for beginners to advanced users are provided.
- My phrases and/or search terms are easily placed in the form during setup.
- The installation is as simple as any other plugin, if not simpler.
- It shows to slow down the sites I have used it on - so it is slow loading on the end-users part which could discourage them from using the site. It makes a WP site more bloated than it may already be.
- The premium version is required for some of the simple items. I understand that the programmers have to be paid for the Premium, but more may use it if all or more of the basics were available to test it with.
- A subscription payment is a bit much in my opinion. The option for support payments would work better, I think. I could get more clients to use the premium if that were the case.
- Something that I have experienced is that other SEO techniques can't be used, as they often conflict with Yoast.
- Yoast Wordpress SEO Plugin is convenient. Since it is plugged into Wordpress itself, we don't have to go to another page or platform to ensure we are optimizing our new pages and posts.
- Yoast Wordpress SEO Plugin live scans your page templates, links, and copy when you are creating pages and posts in the backend. As a result, the plugin gives you live tips on how to further optimize your page or post health that you can easily adjust and apply in real-time prior to making the creative live.
- Yoast Wordpress SEO Plugin has great training resources. The onboarding process was seamless. The company's training resources make SEO, which is constantly changing and is not an easy topic to grasp, something that is easy to understand. When you understand how it works, you are more likely to put more effort into optimizing your pages.
- Yoast Wordpress SEO Plugin is really good at copy and link scanning and optimizing, however, I have not been able to find any assistance on image optimization on our pages and posts. That would be a good update!
- Yoast Wordpress SEO Plugin is good at ranking pages and posts individually. I would like to see an overall dashboard of your entire website/blog's SEO health according to the software.
- N/A
- SEO coaching - best practices for SEO are always in flux. Yoast gives step by step guidance for APPROPRIATE use of keywords in text, headings, subheadings, titles, and images. Yoast also provides reminders for other elements - outbound and internal links, customized meta and the like.
- Readability analysis - Whether readability is essential to SEO, I'm not sure, however, I do believe good writing will provide a better guest experience, which helps entry into the sales funnel. Yoast provides a variety of analytics on readability, such as use of subheadings, sentence length, passive voice, reading ease, etc. Great discipline in becoming a better writer, and hopefully improving SEO!
- Integration - Yoast "plays nice" with other tools! You can integrate Yoast with Google Search Console and your social media for a better, more comprehensive view of your traffic, your site, and your audience.
- Great for beginners and experts alike - even if you had to google "SEO," Yoast is for you! It's easy to set up and walks you through everything you can and should be doing. As you get more advanced, it's highly customizable -- well, there's settings for advanced customization, I'm not an SEO expert, so I haven't gone there yet!
- SEO is complex, and Yoast can seem a little overwhelming just going through all the options available. It would be nice if there were some help with prioritization - "this is essential," "this will is useful, but may only marginally improve your reach," or some other priority generalization.
- Over-reliance on Yoast can be detrimental to your traffic! It's not entirely their fault, but, it's easy to "fall asleep at the wheel," and let your Yoast dashboard become your sole SEO adviser. Well, like every product, there are sometimes bugs and issues which can affect rankings, so, you have to be aware and make sure you also independently check your results!
- Keyword research integration would be great - I don't know if it's available in the premium package, but, I still use my google adwords to research appropriate keywords
Yoast, an Important SEO Guide
- The biggest plus to me is how user-friendly the plugin is. I'm not very proficient in the area of web design and SEO, so having a plugin that is so powerful yet so easy to use is important. The snippet previews which show how a post will appear in a search engine make content-creating much more effective.
- Yoast helps identify technical issues within my website. Web design, even within the WordPress platform, is very complicated, and I would not be able to identify problems, such as with indexing, on my own. These problems are clearly shown in my WordPress dashboard, so I never miss them and always have the opportunity to correct them.
- Keywords are one of the most important factors when it comes to being found online. Yoast guides me through my posts by checking my content against the keywords I'm using, reminding me to include these keywords in specific areas and to use them the proper amount of times. It makes post-creating so much easier and I have more confidence in my writing.
- While Yoast is an important tool to use when writing posts, its guidelines shouldn't always be followed 100%, since it is, after all, a plugin and not a human. The green "go" lights can be misleading. I always try to trust my instincts when Yoast is encouraging me to word a phrase in a way that I know is not best. Yoast is a guide, not a science.
- With Yoast, it is possible to fall victim to keyword stuffing. It wants me to use a keyword a certain number of times, but it doesn't account for variations of that keyword I've already written that would be recognized in Google, such as the plural form, for example. So even though I've used a keyword in various forms the proper number of times, Yoast might not be giving me the green light yet, so I might stuff in more of that keyword, ultimately to the detriment of my post.
- My last complaint about Yoast is that the plugin does not keep up with Google, which is a huge problem since I use Yoast precisely to boost my website's presence within Google. And, when it doubt, I don't find that I can turn to Yoast support for help because their customer service is truly lacking.
Yoast for Bloggers/Websites
- Multiple Focus Keywords to choose from. I find it hard to only focus on one keyword and the paid version ensures you don't have to which is a nice bonus to this feature.
- Social Previews do pretty well and gives insight in to how the post will look when shared.
- Internal Linking, Even though I have been in marketing for 10 years I sometimes do forget to do internal linking and this app always reminds me!
- Content insights sometimes misses the mark but I understand it a program so it can't truly analyze the data! I would suggest taking this portion with a grain of salt and trusting your vision for the page over the programs.
- You can find a lot of what is offered here through other platforms but the fact that they have so much in one spot is what sets it apart.
- Some may not enjoy the price especially when you can get a lot of the same things in the free version.
That feeling when you get the green light!!
- Provides me with a readability score in the moment that allows me to edit my writing as I go.
- I love the content optimization for multiple keywords, on the free version it was one which was really limiting
- I like how it suggests links to other pages of my site as I type, so its easier for me to link
- It's pretty expensive for a plug-in and not something a lot of our clients would invest in
- I would prefer chat support to email support
- It would be helpful if it could auto generate meta descriptions and titles